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The company grew 257% in aggregate, yet almost none of that growth came from HBM.

The re-rating of the stock is based on the assumption that HBM converts memory from a cyclical commodity business into a contracted, co-designed, defensible franchise. But the company's disclosure indicates that the AI capital expenditure cycle has instead pushed the revenue mix further toward commodity exposure, because conventional prices rose faster than contracted HBM. On these figures SK hynix enters the peak of the cycle with a larger proportion of revenue exposed to spot-referenced pricing than it carried at the start of the upturn.

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